True Moua is an amazing natural light photographer, specializing in High School Senior Portraits. I was so honored when she contacted me to create a new, custom website to showcase her editorial-inspired work and help her attract her perfect client. True also entrusted me with designing a new logo for her company, bringing her gorgeous new brand full-circle.

Brand, Logo & Showit Website Design for
Wisconsin-based High School Senior Photographer, True Moua.

Key Design Elements I LOVE about True’s website design:

  • It screams editorial- from her gorgeous photography, all the way down to the magazine-inspired design elements.
  • Bold Typeface was used as a design element, not just for titles and content- which is just plain cool!
  • To give her website more of a magazine look and feel, we utilized columns of text, as opposed to wide sections of writing.

Working with True was an absolute dream! She was one of my first clients, after I decided to really move into the world of design. Of course, I had been designing in Showit for years- for myself and for photographers I had mentored over the years. But, in 2019, I made the decision to shift into design in a big way. It was through many hours of chatting about websites, design, SEO and branding on the CERTIFIED MADNESS PODCAST, that True decided to trust me with the task of creating a custom logo and brand for her relaunch. I can’t thank her enough for allowing me to do this for her!!

Below, you will find a sneak peek at True’s new brand, logo and website design. VISIT OUR CLIENT PROFILE ON TRUE MOUA TO SEE HER DESIGN IN FULL. Are you in need of a gorgeous new custom website or brand logo? Learn more about the DESIGN EXPERIENCES I offer and let’s create something that is impactful, purposeful and authentically you.

Showit Website and Logo Designer, Holli True, launches a new website and brand for Wisconsin-based Senior Photographer, True Moua


  1. Dawn Chapman says:

    I AM OBSESSED! I love True’s website! It’s amazing! One day I will be hiring you, Holli True! I’m just not quite ready for a website- yet!!!!

    • Holli True says:

      Thank you so much, Dawn! 🙂 I loved working with True so much! When you’re ready for your own website, let’s definitely chat!

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Website designer, professional photographer, industry educator, and creator of Holli True Designs. Fifteen years of experience as a business owner has taught me about the importance of building an authentic brand and having a strong, definitive online presence. 

Since 2012, I have been helping Photographers and Creatives from all over the world create beautiful, authentic brands and websites that truly standout. My design style is best described as editorial and bold, with an emphasis on typography. If you're ready for a kick ass site that is branded with style and personality, I'm your girl!

My career as a photographer lead me to a passion for Design & Branding

I'm Holli True

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